When I was in college, about a century ago, I took a class or research design. We studied how to create a valid statistical sample and how to construct a valid survey. A valid survey is one that tries to actually be unbiased and determine what people are thinking.
Here is an example of how to do everything wrong, unfortunately the results will be quoted as if it came from God.
From the Family Foundation:
Please enter a number (1 through 7) for your rating of the following issues: 1 for your most important issue, 2 for next most important, etc. and 7 for least important.
PUBLIC SCHOOLS: Most of the problems in America today started with and are caused by: the taking of prayer /the Ten Commandments/ Creation Science out of our schools. We need congressmen who will stop the censorship.
SPECIAL RIGHTS: Marriage should be only between one man and one woman and we need Congressmen who will take this vital issue out of the hands of the liberal activist judges.
ABORTION: God cannot and will not bless America as long as we legalize the shedding of innocent blood through abortion. We need Congressmen who will stop abortion.
NATIONAL DEFENSE: There is only one way to have peace and that is to have “Peace Through Strength.”
TAXES: We need to reduce the government bureaucracy, balance the budget and stimulate the economy by lowering taxes.
OPEN BORDERS: The most important issue is to secure our borders.
JOBS: We need more good jobs for Americans. Foreign governments should not be allowed to bribe US companies with tax rebates to relocate US plants overseas and cancel American jobs. We must also stop all plans to increase the number of H-1B and student visas which are specifically designed to take engineering and computer jobs away from Americans and give them to foreigners.
Rank values must be between 1 and 7
Here is the book you need to read to understand the results of surveys like this.
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